Services

The full cycle — research to launch.

One connected engine: deep product, competitor and review research becomes sharp angles, angles become concepts, concepts become production-ready briefs, and briefs become landing pages and static creative live on Facebook. Done AI-native — faster, better, deeper.

Work with usOr email admin@serp.me
Research

It starts with research, not guesses.

Before a single creative exists, we build the picture three ways — the product, the rivals, and the user voice. Each phase feeds the next.

Phase 1

Discovery

Product, features and pricing; the audiences and the pains they feel. We also check the Meta Ad Library to see whether the client already advertises — so we never duplicate their own campaigns, and we find the space that's still open.
Phase 2

Competitors

Rival offers and positioning, how many ads each one runs and which angles they lean on — plus the weaknesses we can use: bad ratings, price hikes, missing features.
Phase 3

Reviews

G2 and Capterra mined for what users praise, what they complain about, and the exact words they use for features. The unfiltered user voice beats any marketing copy.
Strategy & angles

Win analysis turns research into angles.

We read the three phases together to find where the product genuinely wins, which rivals are exposed, and where the Facebook space is open. Each finding becomes one of four angle types.

Angle type

Proof

Amplify what real users already praise — outcomes, ratings, scale.
“G2 4.7 vs a rival's 3.9” · “$1B+ in customer revenue”
Angle type

USP

A differentiator a competitor can't match at the same price — often tied to a live event.
“Branded app for $149/mo vs $17k/yr” · “Refugees from the price hike”
Angle type

Capability

A concrete feature mapped to a concrete pain the audience already feels.
“Students quit passive video — 68% finish ours” · “SCORM for $79”
Angle type

Objection handling

A counter-narrative to a known objection or a rival's known weakness.
“One tool instead of twelve” · “HR tools train; we drive revenue”
Concepts & briefs

From a claim to a production-ready brief.

An angle is only an insight until it becomes something a designer can build. We walk every claim down the same short chain — so nothing is left to interpretation.

Step 1

The claim

An insight pulled straight from the research: something true the audience cares about — a praised outcome, a rival's gap, a feature that lands on a real pain.

“68% of students finish this course.”

Step 2

The concept

The ad idea built on that claim: the hook, the audience it speaks to, and the action we want them to take. The insight becomes a message someone will actually stop for.

“Tired of students who quit videos? Show them the 68%.”

Step 3

The brief

The production spec — everything a designer needs and nothing they have to guess:

Headline
The one claim, said plainly.
Subhead
One line of context that earns the click.
Visual
What's in frame, what's not — one idea only.
CTA
The exact action, the exact words.
Audience
Who sees it, and the pain it speaks to.
Creative & channel

Landing pages and static, built for Facebook.

Our current format is static — landing pages and visual creative — and our channel is Facebook. One claim per creative, sized for the placement, traced back to the angle it came from.

Landing pages

One page per angle, matched to the ad it sits behind. The claim that won the click is the claim the page opens with — no bait-and-switch, no generic homepage.

Static creatives

Feed at 1080×1080 and 1200×628, stories at 1080×1920. One claim per creative, big numbers, minimal in-image text — built to read in a thumb-scroll.

Branded & unbranded

We run both, respecting trademark and platform rules. Branded when the name does the work; unbranded to open audiences the brand name can't reach yet.

One claim per creative.

Every asset carries a single idea, big numbers, and as little in-image text as it can get away with — so the message survives a fast scroll. Each one stays tied to the original claim, which means when something changes we know exactly what to rebuild.

Focus

What we don't do — on purpose.

We win on depth, and depth comes from doing one thing fully. Here's where we draw the line, so you know exactly what you're buying.

  • No organic or social media management
  • No SEO or content marketing
  • No PR
  • No video production
  • SaaS only — not e-commerce, local, or B2C
  • Performance traffic only

This isn't a limitation — it's the reason the research goes deeper and the creative converts harder than a do-everything team.

Want the full cycle on your SaaS?

Send us the product. We'll come back with the research, the angles, and a plan to put them live on Facebook.

Work with usadmin@serp.me