A pipeline you can trace end to end.
Every creative we ship traces back to a specific claim from research. Nothing is decoration — a headline exists because a real user said it, a competitor left a gap, or the price tells a story. Here is the path from first look to live traffic.
Eight stages, each feeding the next.
One ordered path from a client brief to live Facebook traffic. Each stage hands its output to the one after it, so the reason for every decision stays visible all the way down.
- 1Brief
Client brief
Who the SaaS is, what it sells, and the constraints we work inside.
- 2Recon
Discovery
Product, features, pricing, audiences and pains — and whether they already advertise in the Meta Ad Library.
- 3Analysis
Competitors & reviews
Rival offers, positioning and live campaigns, plus G2 and Capterra reviews mined down to quotable claims.
- 4Strategy
Win analysis & angles
Where the product wins, which competitors are exposed, and the four angle types we build from.
- 5Concepts
Concepts
Each claim becomes an ad idea — message, audience, the action we want.
- 6Briefs
Creative briefs
Each concept becomes a production brief: headline, visual, CTA, constraints.
- 7Creative
Landing pages & static
Landing pages and static creative built for Facebook — branded or unbranded.
- 8Launch
Facebook performance
Traffic goes live on Facebook, traced all the way back to the original claim.
Three research phases before a single creative.
We do not guess at angles. Before anything is designed, the product, the field it competes in, and the people already using it are studied in order.
Discovery
- Product, features and pricing, read end to end.
- Whether they already advertise — checked live in the Meta Ad Library.
- Audiences and the specific pains that move them.
Competitors
- Rival offers and how they position against the market.
- Live Meta campaigns rivals are running right now.
- Where each competitor is exposed and can be beaten.
Reviews
- G2 and Capterra mined for the unfiltered user voice.
- Positives, negatives and specific feature mentions.
- Quotable claims that become the spine of a creative.
Win analysis, then four angle types.
With the research in hand, we look for where the product can win: open space in the Meta Ad Library that rivals are ignoring, reputation gaps competitors leave in their reviews, and pricing events worth striking on. Every win we find becomes one of four kinds of angle.
Proof
“G2 4.7 vs a rival's 3.9” · “$1B+ in customer revenue”
USP
“Branded app for $149/mo vs $17k/yr” · “Refugees from the price hike”
Capability
“Students quit passive video — 68% finish ours” · “SCORM for $79”
Objection handling
“One tool instead of twelve” · “HR tools train; we drive revenue”
From thesis to creative.
Each winning angle travels a short, traceable chain. One claim becomes one concept, one brief, one piece of creative — and the link back to the original claim never breaks.
Thesis
A single claim from research — the reason someone should switch.
Concept
The claim turned into an ad idea: message, audience, the action we want.
Brief
A production spec: headline, visual, CTA and the constraints we work inside.
Creative
A landing page and static creative for Facebook — branded or unbranded.
And then it stays alive.
The pipeline is not a one-time run. Everything we learn about a client is kept as one connected picture. When a competitor drops their price, ships a feature, or picks up new reviews, we see exactly which pieces are affected — the angle, its concept, its brief, its creative — and rebuild only those. In hours, not weeks. The rest of the work stays untouched.
- The input that moved is flagged.
- Every connected piece downstream is highlighted.
- Only the affected creatives are rebuilt.
Want this run on your product?
Tell us what you sell and who you sell it to. We will trace the path from research to live traffic — and show you the claims behind every creative.