Your client, as one connected picture.
Instead of a static brief, we keep everything we learn about a client connected — so when one thing changes, we can see exactly what it affects.
Press a button. Watch the work react.
This is a real example client, built end to end. Pick a market change and follow the ripple from the affected angle all the way out to the live creative.
Marketly — the map of the work
Example companyFull cycle, brief to launch · every piece linked to the one before it.
Move the market. Watch the work catch up.
Press one of the changes below — see exactly what it breaks, then watch only the affected pieces rebuild themselves. Hands-free, about 10 seconds.
Marketly and the competitors above are made-up example names — in your map they would be your company and your real competitors.
Company names are made up for the example.
How to read it.
Four things to keep in mind and the whole map opens up.
Columns run brief to launch
Each column is a stage of the work: client brief, research, competitors and reviews, angles, concepts, briefs, creative, then the live Facebook launch.
A real piece of the work
Each card is something we actually made — an angle, a concept, a creative brief, a landing page. Not an abstraction. The thing itself.
Colors are statuses
A card's color tells you where it stands: ready and live, in progress, in need of an update, or the exact spot a change landed.
Lines show what feeds what
A line means one piece was built on another. Follow it to the right and you see everything downstream that depends on it.
When the market moves.
A static brief goes out of date the moment a competitor does anything. A connected map doesn't — it just tells us what to fix.
Something changes
We see what it touched
We rebuild only those
A worked example.
Here's one real change moving through the map, in plain English.
A rival makes SCORM cheap.
One of our strongest angles was simple: “SCORM is only affordable with us.” Then a competitor, Edventa, launched cheap SCORM and that edge was gone overnight.
On the map, that one move lights up everything built on it: the angle, the concept beneath it, the creative brief, and the landing page already running traffic. Each is marked needs update — and nothing else is touched.
A new angle, shipped fast.
We don't scrap the work — we rewrite the affected chain. The angle becomes “SCORM is everywhere now — but our completion rate and interactive video aren't.”
That new angle flows back down the same lines: a fresh concept, an updated brief, a rebuilt landing page and creative — back live on Facebook in hours. Everything off that chain kept running the whole time.
Why keeping the map matters.
Two things change the day you stop working from a static brief.
Want a living map built for your product?
Tell us the SaaS you'd advertise and we'll show you the first map — angles, concepts and creative, all connected.